Odoo 19 brings upgrades to both the Website and eCommerce modules, designed to make online business management faster, more flexible, and more intuitive. Whether you’re building a corporate website, a digital storefront, or a full eCommerce experience, these updates empower businesses to create visually appealing websites, streamline workflows, and provide a smoother shopping journey for customers.
In this article, we’ll explore notable improvements in Odoo 19, showing how the platform has evolved from previous versions, with a focus on front-end usability and business impact.
1. Dynamic Product Displays and Ribbons
Odoo 19 introduces dynamic ribbons for products, allowing businesses to automatically highlight featured items, promotions, or categories.
- Configure ribbons through Website module > eCommerce > Products > Product Ribbons.
- Once set, the ribbon appears automatically on the live product page.
This feature helps key offers stand out, increases product visibility, and drives sales without extra manual effort.
2. New Website Snippets & Enhanced Content Flexibility
The Website builder now offers more interactive and customizable snippets, giving users greater control over page design:
- Contact forms, supported payment method blocks, and other dynamic elements can be added directly from the editor.
- Floating toolbars, improved text editing, and better breadcrumb navigation make building and refining pages faster.
Marketers and functional users can now create professional, conversion-focused pages without relying on developers.
3. OWL Migration for Faster Website Performance
The Website app in Odoo 19 has migrated to the Odoo Web Library (OWL), which brings:
- Faster rendering and smoother front-end experience.
- Improved compliance with modern web standards.
- More stable and responsive UI for website editors and visitors alike.
For business owners, this means a more reliable and faster website experience, improving visitor satisfaction and overall engagement.
4. Enhanced Blogs, Portals, and Standalone Event Pages
Odoo 19 adds improvements to content sections beyond standard pages:
- Blog layouts and portal pages can now be customised with more flexibility.
- Standalone event pages allow events, webinars, or campaigns to exist as independent pages, without being tied to a larger event listing.
- Easier management of blogs and content blocks, improving content marketing capabilities.
- These upgrades give businesses more professional presentation options and better control over content structure.
5. Advanced SEO & Accessibility Tools
Odoo 19 strengthens its SEO toolkit, helping businesses improve search visibility and user experience:
- Automated SEO checks and accessibility improvements guide you to optimise content for better rankings.
- Detailed insights provide actionable suggestions, making it easier for non-technical users to maintain SEO best practices.
6. Shopping Cart & Packaging Options
The eCommerce experience is more transparent and flexible for customers:
- Users can now choose packaging options (bundles, eco-friendly packaging, or multiple pack sizes) directly from the shopping cart.
- This upgrade helps businesses promote sustainability, upsell products, and give customers more control over their purchases.
7. Modern Storefront Layouts
Odoo 19 introduces refreshed layouts for shop pages and product pages:
- Fully responsive and visually modernised designs improve the overall customer experience.
- Makes your store look polished across all devices, increasing engagement and sales.
8. Google Merchant Center (GMC) Integration
Odoo 19 enables seamless integration with Google Merchant Center, enabling:
Increased Visibility
Products appear in Google Shopping (free & paid) and Google Ads campaigns.
Automatic Sync
Real-time updates for price, stock, and availability reduce manual errors.
Additional Sales Channels
Sell through your Odoo store and Google Shopping simultaneously.
9. Website Import Feature
Migrating an existing website is now simpler and faster:
- Enter your current website URL and import pages directly into Odoo 19.
- Saves time, eliminates rebuild effort, and ensures smooth migration to Odoo.
Key Takeaways
Odoo 19’s Website and eCommerce upgrades are focused on usability, flexibility, and better business outcomes. Functional users and business owners can now:
- Build visually appealing and interactive websites faster.
- Streamline online shopping experiences with smarter product options and checkout flows.
- Expand reach and visibility with SEO, Google Merchant integration, and improved analytics.
- Migrate existing websites and manage multiple stores efficiently.
Upgrading to Odoo 19 brings tangible improvements to the way your website is built, managed, and optimised — all without requiring coding skills. The combination of richer snippets, better content control, performance upgrades, and front-end tools empowers business owners to run more professional, efficient, and engaging websites.