Croghan’s Challenge with Stock Replenishment
by Mayur Vora
Croghan Homeware Ltd, based in County Wexford, Ireland, is a dynamic player in e-commerce retail. Specialising in homeware products and household appliance spare parts, the company employs a multifaceted sourcing strategy. They secure inventory through partnerships with distributors in Ireland, and Italy, and direct procurements from manufacturers. This approach fuels ongoing expansion, driving collaborations with various suppliers.
The company encountered a significant challenge in managing Amazon stock planning. They needed a transparent view of product sales across various marketplaces over specific timeframes—weekly, monthly, and quarterly. Without this visibility, strategizing the quantities needed for procurement and dispatch to Amazon warehouses became nearly impossible. This lack of insight exposed the client to risks of overstocking or potential shortages, threatening their operational efficiency and profitability.
Many e-commerce businesses face similar challenges when it comes to stock planning for Amazon. The inability to access real-time data and historical sales trends can lead to inefficiencies in supply chain management. Overstocking ties up capital in unsold inventory, while understocking can result in missed sales opportunities and dissatisfied customers. Accurate forecasting and inventory management are crucial for maintaining a competitive edge in e-commerce business.
Numla's Solution
Tailored Amazon Replenishment Report
To address these challenges, Numla implemented the Amazon Replenishment Report for Croghan Homeware Ltd. This tailored report provides real-time data for Amazon's USA, UK, and PAN EU regions, including:
- On-Hand Stock
- Amazon Pending Inbound Stock
- Sales from the Last 30, 60, and 90 Days
Based on this historical data, the report offers precise supply recommendations, enabling Croghan Homeware Ltd to make informed procurement decisions and optimize its stock levels.
Impact and Results
The implementation of the Amazon Replenishment Report is aimed at transforming Croghan Homeware Ltd's stock planning process. With real-time visibility and accurate supply recommendations, the company can significantly reduce the risks of overstocking and shortages. This can lead to improved operational efficiency, better cash flow management, and enhanced customer satisfaction.
Final Thoughts
Croghan Homeware Ltd's success story highlights the importance of leveraging advanced reporting tools for effective stock planning in e-commerce. By partnering with Numla and utilizing the Amazon Replenishment Report, e-commerce businesses can gain the insights needed to make strategic decisions, optimize their inventory, and stay ahead in the competitive marketplace.
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