Customer Challenge
Parnells, a leading European tyre and car parts seller, operates across Amazon, eBay, ChannelEngine, POS, direct sales, and their website. While Odoo managed their orders effectively, gaining clear visibility into marketplace-wise performance was a challenge. Sales performance across different channels wasn’t easily visible in Odoo. Manual effort was required to identify which marketplaces were performing well, resulting in less efficient reporting.
As a long-term client, Parnells turned to us for a solution that would deliver unified insights across all sales sources. To address this, we built a robust feature inside Odoo called the Global Marketplace Channel-Wise Sales Report.
Feature Overview
With this solution, every sales order is now linked to its marketplace channel.
- When orders are automatically synced from Amazon, eBay, and ChannelEngine, the system now assigns the Marketplace Channel at the order level.
- For Direct Sales, POS, and Website orders, the Marketplace Channel can be selected manually.
This ensures complete accuracy in reporting and allows Parnells to:
- Instantly identify top-performing channels
- Spot the underperforming ones
- Adapt strategies to maximise sales growth
This automation eliminates manual effort and saves time for their team.
Implementation Approach
We collaborated closely with Parnells to analyse their multi-channel sales flow. Together, we finalised a workflow that fit seamlessly into their existing Odoo setup. Our team then implemented the new reporting structure and rolled it out smoothly without disrupting ongoing operations.
Configurations
We built a configuration screen where customers can define default marketplace channels:
For Amazon Orders → Amazon App > Amazon Marketplaces → Set a default channel per country.
For eBay Orders → eBay App > eBay Instances → Define a default channel per instance.
For ChannelEngine Orders → ChannelEngine App > Channel Name (Marketplace) → Set a default channel per marketplace instance.
For Direct Sales, POS, Website Orders → Select the Marketplace Channel manually at the order level.
How to Use
Open any Sales Order and check the field “Marketplace Channel.”
Marketplace Channels are visible in:
- List view
- Form view
- Filters
- Group By
Go to Sales Orders > Reporting > Sales/Products/Customers → Group by Marketplace Channel to generate channel-wise sales reports.
Business Impact
With unified reporting in place, Parnells now benefits from:
- Accurate marketplace-wise sales insights
- The ability to focus on improving weaker channels
- Time savings through automation
- A stronger, data-driven multi-channel sales strategy
The solution has transformed scattered sales data into a single, reliable source of truth, empowering Parnells to make faster and smarter business decisions.